AP MOBILE

For the Salone del Mobile 2024, AP Collection innovated by deploying a very special AP Mobile: a glazed truck, designed as a mobile showcase transmitting the brand's poetic, artisanal universe outside the exhibition walls.

Conceived as a transparent showcase, the truck featured selected pieces - sculptural cushions, plush seats and cocooning accessories - in a travelling space that showcased colours, textures and Belgian expertise. The concept extended the exhibition experience, winning over visitors by combining mobility, curiosity and proximity.

In this way, AP Collection is demonstrating how a nomadic object can be much more than a means of transport: it can be a living exterior, capable of prolonging the encounter between its creations and the public, while asserting its design uniqueness.